5R V MD - ART INSTALLATION - BACHELOR PROJECT
Year: 2020
Focus: Art Installation - Graphic and Experiential Design - Product Design
Related skillset: Design Thinking, storytelling, adobe creative suite
The short movie was created for the Art Installation 5R V MD.
By using symbols and metaphors movie focuses on distortion, losing individuality, and infobesity. The main metaphor in the story is the mirror, presenting the distortion, a moment of self-reflection, reflection and duplications of reality. This way sharing the abstract concept that cannot always be translated into words. In a way, this short video is a visual documentation of exploring contemporary society, and fractured identities, as well as questioning the dominance of digital technology, and information overload. My goal was to define a new version of self, show hope, the fight against being put in a box.
A representational video of how the distortion happens in the Art Installation
Sketches done by me for the movie, analysis of metaphors and symbols, plus building scenario and scenes and character type.